Our Strategic Direction 2025 - 2030
NZAO: The voice for optometry and optometrists
Our vision: To lead and elevate the profession of optometry in Aotearoa New Zealand by being the trusted voice, advocate, and partner for every optometrist, committed to excellence in eye health, equity, and professional growth.
Our purpose: The New Zealand Association of Optometrists (NZAO) exists to champion, develop, and strengthen the profession of optometry.
Strategic goals and key focus areas:
| Champion knowledge and advocacy to shape policy, expand scope of practice, and promote the value of optometry in the healthcare system. |
| Develop meaningful engagement and communication with members through modern digital platforms, inclusive dialogue, and responsive support, reinforcing its role as an essential resource for optometrists at all career stages. |
| Strengthen the profession by fostering leadership, mentoring, and professional development, while upholding Te Tiriti o Waitangi and promoting equity across all practice settings. |
Our strategy is interwoven with our commitment to Te Tiriti o Waitangi, ensuring equity, partnership, and protection are embedded in everything we do.