Our strategic goals:

Advancing Skills:

• Our membership is skilled, evidence-based, connected,
  engaged, future-focussed and diverse.

Our key focus areas:

Ready access to resources, guidelines, insights, intelligence and standards.

A future focussed optometry profession.

• Innovative and high impact research and scholarship.
• Standards for patient protection in vision and eye care.
• Impactful professional development and learning opportunities for members.

Growth and Sustainability:

The association is equipped to deliver the strategic
goals in alignment with its vision and mission.

• NZAO's vision, mission and value is clearly articulated through NZAO's key communication platforms - the website, TVC and E-News.
• Effective and efficient governance through attracting, developing and retaining mission-driven and engaged council members.
• Membership 90% (or higher) of APC holders.
• Structures and functions promote member participation.
• Diversity and inclusiveness within NZAO's membership and leadership.
• National office staff have the support, structure and capability to deliver NZAO's desired outcomes.
• Strong financial performance and financial controls ensure NZAO is well resourced to meet the demands for services.

Visibility and Advocacy:

Optometrists are recognised as:

• the foremost authority on primary eye health and vision care
• the first choice providers for eye health and vision care
• the primary authority on matters related to standards of vision

• Effective strategic stakeholder relationships.
• Member experts in different fields can be called upon for clinical expertise or as media spokespeople.
• Optometry has a high profile as an essential primary health care profession.
• There is high public awareness about vision and eye care.
• NZAO's brand is well known and perceived positively.