Our Strategic Direction 2019 - 2024


NZAO: The voice for optometry and optometrists

Our vision: A trusted and recognised optometry profession meeting the needs of New Zealanders in providing excellence in eye health and vision care.

Our mission: To champion, develop and support optometry and optometrists in partnership  with members and stakeholders.  

Strategic Goals and Key Focus Areas

Our strategic goals:


Advancing Skills:

  • Our membership is skilled, evidence-based, connected,
    engaged, future-focussed and diverse.

Our key focus areas:


Ready access to resources, guidelines, insights, intelligence and standards.

A future focussed optometry profession.

  • Innovative and high impact research and scholarship.
  • Standards for patient protection in vision and eye care.
  • Impactful professional development and learning opportunities for members.

Growth and Sustainability:

The association is equipped to deliver the strategic
goals in alignment with its vision and mission.

  • NZAO's vision, mission and value is clearly articulated through NZAO's key communication platforms - the website, TVC and E-News.
  • Effective and efficient governance through attracting, developing and retaining mission-driven and engaged council members.
  • Membership 90% (or higher) of APC holders.
  • Structures and functions promote member participation.
  • Diversity and inclusiveness within NZAO's membership and leadership.
  • National office staff have the support, structure and capability to deliver NZAO's desired outcomes.
  • Strong financial performance and financial controls ensure NZAO is well resourced to meet the demands for services.

Visibility and Advocacy:

Optometrists are recognised as:

  • the foremost authority on primary eye health and vision care
  • the first choice providers for eye health and vision care
  • the primary authority on matters related to standards of vision
  • Effective strategic stakeholder relationships.
  • Member experts in different fields can be called upon for clinical expertise or as media spokespeople.
  • Optometry has a high profile as an essential primary health care profession.
  • There is high public awareness about vision and eye care.
  • NZAO's brand is well known and perceived positively.