NZAO's mission is to improve the eye health of New Zealanders by raising awareness of eye health and reducing the number of people who go blind from preventable causes.
In 2002, The New Zealand Association of Optometrists created a public awareness campaign called Save Our Sight. This month-long campaign ran yearly until 2019.
The aims of Save our Sight were:
- To improve the eye health of New Zealanders by letting people know a regular eye examination by an optometrist can save their sight
- To improve understanding among New Zealanders that eye health is an essential part of maintaining personal health and wellbeing and they can take action by scheduling an eye examination every 2 years
- To educate people about the realities of living with impaired vision and the importance of vision for performance at school, at work, and at play
The health information from the Save Our Sight website is now available here.
The Campaign Throughout the Years
The poster that paired with the 2018/2019 public health Save Our Sight campaign.